BA in Communication - General Communication in Philadelphia United States | University of Pennsylvania

Communication is a multidisciplinary area that integrates knowledge from the humanities, social sciences, and scientific disciplines. The bachelor's program in Communication emphasizes the analytical, theoretical, and evidence-based study of core communication frameworks, organizations, mechanisms, and impacts. Students specializing in Communication develop profound understanding of how messaging influences personal and societal dimensions across social, political, economic, and cultural spheres, both past and present, from local to international contexts. These students master diverse theoretical perspectives and investigative techniques, encompassing quantitative methods like surveys, experiments, data analytics, and computational approaches, alongside qualitative methods such as historical research, discourse studies, group discussions, and observational studies. Through these approaches, they generate academically robust, practical, and versatile research.