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The Communication graduate program at Oklahoma University equips students to perform innovative research across specialized fields examining human communication processes. The curriculum focuses on analyzing how social interactions influence psychological, political, and cultural outcomes. OU's Communication Department faculty investigate political and mass communication using diverse theoretical frameworks and research methodologies. The department houses the Political Communication Center, maintaining the globe's most extensive collection of political advertisements. Mass communication studies generally examine message creation, content, target audiences, interpretation, and impacts across broadcast media. Since modern politics predominantly occurs through mass media channels, political communication research frequently explores these same dimensions in relation to electoral campaigns, policy debates, belief systems, and societal influence structures.