MA in Communication - Interpersonal Communication/Social Influence in Norman United States | University of Oklahoma

Interpersonal communication explores how people interact, whether in one-on-one relationships (like couples or doctor-patient pairs) or within broader social circles (such as workplaces, religious communities, families, and support networks). Our department's researchers study how these interactions are shaped by: (a) communication channels, including digital platforms and social media, (b) interaction processes like deception, conflict, and psychological aspects affecting persuasion and debate, and (c) patterns of interpersonal alignment, including identity formation, impression management, and emotional assistance. The social influence area covers persuasion tactics, compliance strategies, personal sway, and broader societal impacts through initiatives addressing risks, emergencies, politics, or public health across different media environments. Investigations typically apply theoretical frameworks to understand the mental, emotional, and motivational dimensions of how individuals perceive, emotionally react to, and behave during influence attempts. Departmental research frequently examines both the techniques influencers use across situations and how recipients counteract, adjust to, or engage with these persuasive efforts.