BSc in Marketing in West Haven United States | University of New Haven

Marketing is a global phenomenon that plays numerous vital roles in business. Every successful idea or product benefits from innovative thinkers who help bring it to market and connect with audiences. As a marketing student at the University of New Haven, you'll build upon core business fundamentals while focusing on how digital platforms and marketing technologies—including social media, database marketing, Google AdWords, and data analytics—have transformed traditional marketing approaches.

Discover contemporary competitive tactics, product development methods, consumer insights, and distribution networks
Delve into advertising and global marketing strategies
Acquire hands-on experience through guided practicums or internships
Seize the chance to study abroad at our Tuscany, Italy campus for a full semester or an intensive two-week program
Develop real-world Google AdWords campaigns for actual clients
Join our prestigious AACSB-accredited Pompea College of Business, ranking among the world's top 5% of business schools
Opt for the Fast Track Program to earn your B.S. in three years or complete both your B.S. and MBA in four years (3+1)
Engage with the University's American Marketing Association chapter, hosting industry experts and offering valuable networking opportunities