Bachelor of Business Administration - Marketing (Dearborn) in Dearborn United States | University of Michigan Ann Arbor

The Marketing major equips you with essential skills to develop and execute customer-focused marketing strategies. This program provides the expertise to succeed in marketing's dynamic landscape across various specializations like Sales, advertising, market research, product development, retail, global commerce, and marketing leadership. Whether engaging audiences via mobile devices or traditional media, your marketing must forge meaningful connections with products, services, or experiences. Beyond coursework, you'll find chances to hone your abilities and network with fellow marketing enthusiasts. Explore the Marketing Major Map for a comprehensive, step-by-step guide to learning, involvement, professional connections, and career preparation throughout your academic journey.