Bachelor of Business Administration - Digital Marketing (Dearborn) in Dearborn United States | University of Michigan Ann Arbor

Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing. Through our Digital Marketing major, learn from professors at one of the nation's top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And youll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data. There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Digital Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.