Miami,
FL,
United States
Type
Private
Degrees offered
Bachelor's Degree
The Bachelor of Business Administration in Marketing program prepares you with both theoretical knowledge and practical abilities to understand marketing's impact across organizations and society. You'll learn to identify and assess consumer preferences and demands more effectively, while gaining expertise in the approaches, processes, and tactics essential for creating, executing, and overseeing marketing plans. This BBA specialization offers comprehensive preparation for professional paths including market analysis, sales leadership, promotional campaigns, and merchandising operations.