Memphis,
TN,
United States
Type
Public
Degrees offered
Bachelor's Degree
BA in Strategic Media - Advertising in Memphis United States | University of Memphis
University of Memphis
|
Memphis United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
21,000
Attendance
Full-time
Full-time Duration
48 months
The Bachelor of Arts in Strategic Media with an Advertising focus prepares students for professional roles across agency, corporate, nonprofit, and independent work environments. This program covers essential advertising disciplines such as campaign creation and implementation, brand stewardship, consumer research, media purchasing, and creative conceptualization. Graduates earn certifications in Google Analytics and social media analytics alongside their degree. Career paths include positions like account management, strategic planning, brand leadership, creative writing, media procurement, research analysis, and social media coordination. The curriculum requires 52 credit hours in Journalism and Strategic Media courses plus 9 business credit hours through the Fogelman College of Business and Economics.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 5.5
Qualification Requirements
All students, both freshmen and transfer, must apply online for admission as an undergraduate student.
- Freshman admission is competitive and based upon a comprehensive review of the student’s academic record. The primary factors include the high school/secondary grade point average and demonstrated English proficiency.
- Transfer admission is competitive and based upon the cumulative grade point average of all previously attended colleges/universities (international and domestic) and must be at least a 2.0 GPA on a 4.0 scale for consideration. Demonstrated English proficiency is also required of all international applicants.
Applicants should upload a copy of their unofficial international transcript or marks sheet (high school/secondary or college/university) using our secure document upload system.
All international transfer applicants must have their international documents evaluated by a US credentialing agency that holds membership with the National Association of Credential Evaluation Services (NACES).
English proficiency may be satisfied two ways:
A minimum score or greater on any of the following English language tests:
- TOEFL - 61 on the internet-based test or 500 on the paper/pencil test
- IELTS - 6
- PTE - 50
- DUOLINGO - 95
Tuition
USD
21,000