BFA in Art - Animation and Interactive Media in Lowell United States | University of Massachusetts Lowell

The Animation and Interactive Media program at UMass Lowell equips students with essential skills to thrive as professionals in animation and interactive media fields.

Through a structured core curriculum (degree pathway), learners explore diverse disciplines within Transmedia Arts. Whether specializing in web design, animation, or interactive media, UML students gain valuable expertise in visual communication, analytical reasoning, creative problem-solving, and emerging technological approaches.

Animation and Interactive Media represent dynamic, fast-growing areas of cultural creation. These disciplines significantly influence artistic expression (video works, installations, digital art), design (user interaction experiences), entertainment (films, gaming), and information communication (data visualization). While animation emphasizes temporal storytelling and emotional engagement, interactive media focuses on user participation and response. Integrating these complementary disciplines enhances both practices, preparing graduates for careers as animators, game developers, communication specialists, and digital artists.