Lexington,
KY,
United States
Type
Public
Degrees offered
Bachelor's Degree
The integrated strategic communication program equips students with professional training for careers in promotional fields such as advertising, public relations, direct marketing, sales incentives, digital media campaigns, and related disciplines. This major emphasizes a strategic methodology for communication projects, fostering analytical reasoning, critical evaluation abilities, along with enhanced writing and presentation competencies. Graduates in ISC pursue remarkably varied professional paths.
Creative Focus - Trains students for roles crafting innovative content for persuasive communications across all platforms, including advertising copy creation, visual messaging techniques, and artistic direction choices.