Bachelor of Business Administration in Marketing in Lexington United States | University of Kentucky

Gain the essential skills to thrive in modern, rapidly evolving digital markets driven by data. You'll cultivate effective communication abilities, insights into consumer behavior, and specialized knowledge in research and market evaluation, equipping you for roles in product development, advertising, sales, market research, and beyond. Marketing program alumni pursue diverse career paths including market analysis, promotional campaigns, supply chain management, and sales roles with organizations ranging from Enterprise Rent-A-Car to Marathon Petroleum and pharmaceutical sales firms. The curriculum covers product portfolio management, customer acquisition strategies, sales techniques, and distribution network development. Additionally, students will enhance their communication capabilities, study consumer decision-making psychology, and master analytical tools for marketing research.