Lexington,
KY,
United States
Type
Public
Degrees offered
Bachelor's Degree
The integrated strategic communication major offers students professional preparation for careers in the allied areas of promotional communication including advertising, public relations, direct response communication, sales promotion, social media promotion and the like. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations.