Springfield,
IL,
United States
Type
Public
Degrees offered
Bachelor's Degree
Students pursuing Business Administration with a Marketing specialization will gain essential competencies for designing, promoting, distributing, and exchanging valuable products and services.
The program enables students to:
master strategies for product development, pricing, placement, and promotion
acquire skills for gathering and analyzing consumer behavior data
learn to leverage emerging technologies in media, retail, and business sectors to formulate effective marketing approaches.
This B.B.A. marketing program aims to equip graduates with the expertise to develop, communicate, and deliver valuable offerings that benefit customers, businesses, and communities.