Athens,
GA,
United States
Type
Public
Degrees offered
Bachelor's Degree
Terry College of Business offers a STEM-designated MMR program that pioneered the Master of Marketing Research degree in the United States, setting the global benchmark for similar programs.
Admission to our MMR program requires meeting stringent criteria, after which students engage in an intensive curriculum featuring practical experience with the analytical tools and research methodologies employed by marketing research professionals. Beyond mastering research techniques, the program focuses on real-world business applications while providing students with a strong foundation in marketing strategy.