Athens,
GA,
United States
Type
Public
Degrees offered
Bachelor's Degree
PhD in Business Administration - Marketing - Consumer Behavior Research in Athens United States | University of Georgia
University of Georgia
|
Athens United States
Visit institution website
for more information
Qualification
Doctor of Philosophy
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
24,630
Attendance
Full-time
Full-time Duration
60 months
The Marketing PhD Program equips students with robust empirical skills in econometrics, psychometrics, and statistics, alongside advanced theoretical training in consumer psychology, behavioral studies, and strategic analysis.
Our department maintains exceptional research output, ranking 15th globally for publications in top American Marketing Association (AMA) journals between 2010-2019. We also hold the 22nd position among U.S. public institutions in the UT-Dallas North American Research Rankings. Faculty members have earned numerous research accolades and contribute to leading academic journals as editorial board members.
Doctoral candidates collaborate closely with faculty throughout the research cycle—from developing research questions and designing studies to analyzing data and preparing publications. The environment fosters teamwork and mentorship, treating students as research partners. Students are actively encouraged to engage with multiple faculty members beyond their primary advisor or dissertation committee.
Our consumer behavior specialization examines decision-making processes in consumption, investigating how consumers consciously and subconsciously process information to evaluate products and make purchasing choices. Students in this track supplement their marketing coursework with psychology and sociology classes.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
Admission Criteria
To be considered for admission, applicants should have:
A four-year baccalaureate degree in any discipline from a regionally accredited institution.
A minimum undergraduate grade point average of 3.0 (4.0 scale).
Admission is highly selective and identifies individuals who are prepared to meet the academic challenges of the program. The selection committee evaluates each file on its individual merits as it relates to the goals and purpose of our program. Selection combines evaluations of an applicant's scholastic ability, professional activities, and career performance.
Additional Documents for International Applicants
Two copies of unofficial academic transcript (submitted to the Graduate School), official copies required following admission
TOEFL or IELTS scores
After recommended for acceptance, international applicants will receive an email with more information on how to submit visa documents and proof of finances to the Office of Global Engagement.
Required Documents for All Applicants
Unofficial transcripts from institutions youve attended Submit an English version if you have attended schools outside the US. Official transcripts will be required upon admission. UGA students and alumni are exempt as their records are on file.
GMAT or GRE scores
Some departments (Economics) require the GRE, other departments (ACCT) require the GMAT, while some other departments may accept either under certain circumstances.
3 letters of recommendation
Letters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
Statement of Purpose
As part of the online application, you are required to upload a Statement of Purpose (essay) that describes your motivation for pursuing doctoral study.
all international students whose native language is not English and wish to be considered for financial aid must submit a TOEFL iBT score along with the application, regardless of the graduating institution. Strong preference will be given to students who score 26 or higher on the iBT Speak Test and 100 or higher on the total TOEFL test.
To be considered for admission, applicants should have:
A four-year baccalaureate degree in any discipline from a regionally accredited institution.
A minimum undergraduate grade point average of 3.0 (4.0 scale).
Admission is highly selective and identifies individuals who are prepared to meet the academic challenges of the program. The selection committee evaluates each file on its individual merits as it relates to the goals and purpose of our program. Selection combines evaluations of an applicant's scholastic ability, professional activities, and career performance.
Additional Documents for International Applicants
Two copies of unofficial academic transcript (submitted to the Graduate School), official copies required following admission
TOEFL or IELTS scores
After recommended for acceptance, international applicants will receive an email with more information on how to submit visa documents and proof of finances to the Office of Global Engagement.
Required Documents for All Applicants
Unofficial transcripts from institutions youve attended Submit an English version if you have attended schools outside the US. Official transcripts will be required upon admission. UGA students and alumni are exempt as their records are on file.
GMAT or GRE scores
Some departments (Economics) require the GRE, other departments (ACCT) require the GMAT, while some other departments may accept either under certain circumstances.
3 letters of recommendation
Letters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
Statement of Purpose
As part of the online application, you are required to upload a Statement of Purpose (essay) that describes your motivation for pursuing doctoral study.
all international students whose native language is not English and wish to be considered for financial aid must submit a TOEFL iBT score along with the application, regardless of the graduating institution. Strong preference will be given to students who score 26 or higher on the iBT Speak Test and 100 or higher on the total TOEFL test.
Tuition
USD
24,630