PhD in Business Administration - Marketing in Seattle United States | University of Washington

The PhD program is designed as a full-time, year-round commitment, typically spanning four to five years. Success demands significant dedication, with students required to live in Seattle and fully engage in the program. Under faculty supervision, doctoral candidates develop tailored study plans featuring one primary specialization and at least two secondary focus areas. Beyond classes, departments host frequent seminars where students and professors analyze and discuss cutting-edge research.

Marketing explores the transactional relationships between people and businesses. The doctoral curriculum aims to comprehend how these interactions form and change over time. It also examines research techniques to enhance marketing practices for businesses, consumers, and society. Graduates often pursue academic careers. Alongside coursework, students collaborate on research initiatives with faculty or peers and produce an innovative dissertation. Faculty research covers diverse marketing topics including: (1) product strategies, (2) advertising management, (3) distribution networks, (4) pricing strategies, (5) strategic development, (6) competitive assessment, (7) consumer behavior, (8) market research methodologies, (9) marketing structures, (10) global marketing, and (11) societal impacts.