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The Master of Science in Sport Management, crafted by UF's distinguished faculty, incorporates cutting-edge developments in the sports field, offering a balanced blend of theoretical foundations and practical applications essential for industry success. Students have two pathways: 1.) Non-Thesis with Graduate Final Exam or 2.) Thesis.
Graduates will gain the ability to:
Implement sophisticated principles of planning, directing, and assessing organizational objectives within sports entities
Formulate financial approaches and analyze budgets along with revenue streams and expenditures pertinent to sports organizations
Utilize core marketing principles in the sports sector, design promotional strategies, assess target audiences, and forecast consumer trends
Interpret and assess basic legal principles concerning torts, contracts, and constitutional law as they relate to sports management
Comprehend the multidisciplinary aspects of sports management at an advanced proficiency
Describe the internal and external forces that impact and define the sports landscape
Employ both qualitative and quantitative evaluation methods through structured and unstructured analysis techniques