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The study of strategy explores how companies can consistently achieve superior performance compared to their rivals. It encompasses both external relationships with customers, competitors, suppliers, and regulators, as well as internal dynamics involving current and prospective staff members. Our faculty investigates how these external and internal factors can create sustainable competitive advantages, meaning long-term dominance over industry peers.
The majority of strategy researchers at Anderson tackle strategic challenges primarily through an economic lens, while also incorporating perspectives from mathematics, psychology, sociology, and political science. Their scholarly work addresses diverse aspects of corporate competition, including pricing strategies, motivational systems, technological innovation, competitive replication, tech implementation, strategic partnerships, and market penetration.