Master of Business Administration - Marketing in Davis United States | University of California Davis

With a Marketing specialization, you gain the skills to make strategic marketing choices and implement effective campaigns. This concentration teaches you to create innovative products, perform market analysis, design advertising initiatives, craft marketing plans, deliver exceptional customer experiences, grasp e-commerce dynamics, establish competitive pricing models, and oversee brand management. The UC Davis MBA combines academic rigor, cutting-edge research, and a cooperative leadership approach to cultivate adaptable, globally-minded leaders dedicated to positive global change. Principles of social responsibility, environmental stewardship, and inclusion are deeply embedded in the school's close community. World-renowned faculty lead intimate classes that encourage strong relationships and teamwork. The school provides a Full-time MBA in Davis, Part-Time MBA options in Sacramento and the San Francisco Bay Area, plus a new Online MBA program. The groundbreaking IMPACT (Integrated Management Project and Articulation and Critical Thinking) curriculum further emphasizes global perspectives, ethical business practices, and sustainability.

The Graduate School of Management's life-changing educational approach hones the managerial, analytical, and leadership abilities students need to evolve into decisive executives capable of delivering transformation. Participants collaborate extensively with professors, industry experts, and classmates on demanding corporate-sponsored team projects. Deep-dive industry sessions in Biotechnology, Business Analytics, Clean Energy, FinTech, and Food/Agriculture feature top executives presenting real-world business challenges.