Graduate Certificate in Digital Marketing (24 Credits) in Denver United States | University of Denver

Our Digital Marketing Certificates equip you with vital creative, research, and communication skills that can be applied right away in your professional journey. These competencies are crucial for excelling in dynamic industries like advertising, content production, tech innovation, and marketing strategy. No prior experience is needed—enroll today and begin next term.

This focused graduate program helps you grasp how evolving digital tools transform marketing approaches and tactics. You'll master key digital marketing areas including search engine optimization (SEO), social media campaigns, pay-per-click (PPC) advertising, and data analysis. Through practical, industry-relevant projects, you'll gain market-ready expertise.

Select four courses from the following options and progress at your preferred speed:

MKTG 4570 Digital Strategies
MKTG 4805 Foundations of Digital Marketing
MKTG 4815 Social Media Marketing
MKTG 4825 Mobile Marketing
MKTG 4835 Search Engine Marketing: Google Analytics & Google Ads
MKTG 4845 Tech in Marketing: Design Tools and Digital Foundations
MKTG 4860 Data Science for Marketers

The graduate certificate expands upon fundamental digital marketing concepts, enhancing your abilities in mobile platforms, search advertising, and location-based marketing—essential skills for modern professionals. You'll also pursue certifications in industry-standard tools: Google Analytics and Google AdWords.

Complete these two mandatory courses:

MKTG 4825 Mobile Marketing
MKTG 4835 Search Engine Marketing: Google Analytics & Google Ads
Plus choose four electives from these offerings:

MKTG 4570 Digital Strategies
MKTG 4805 Foundations of Digital Marketing
MKTG 4815 Social Media Marketing
MKTG 4845 Tech in Marketing: Design Tools and Digital Foundations
MKTG 4860 Data Science for Marketers