Bachelor of Business Administration in Marketing in Akron United States | University of Akron

The Marketing program at the College of Business equips students with essential skills to build loyal customer relationships through product innovation, brand strategy, customer support, distribution channels, pricing models, and promotional campaigns. The coursework covers subjects such as consumer psychology, market analysis, sales metrics, brand stewardship, and other key areas, with particular focus on data-driven decision-making using market intelligence about customers and competitors.

A distinctive feature of our curriculum is the Professional Experience component, created to bridge the gap between classroom learning and real-world business environments. Every marketing student will take part in the Marketing Capstone project, providing hands-on consulting experience with leading regional companies. Students can select either a marketing internship or enroll in three specialized 1-credit Professional Workshop courses. These executive-led workshops focus on contemporary marketing challenges and emerging industry trends.