BSc in Marketing in Oswego United States | SUNY Oswego

By studying marketing fundamentals, consumer psychology, market analysis, and promotional strategies, this program equips you with the essential techniques used by top industry experts. The curriculum focuses on collaborative assignments that let you implement key marketing management concepts to solve real-world business challenges.

Get involved in leading SUNY Oswego's American Marketing Association chapter. You'll explore innovative marketing methods like digital marketing, social media strategies, media's impact on integrated communications, and brand development through interactive lectures, case studies, and practical exercises. Gain valuable experience through internship and cooperative education programs.