BFA in Advertising in San Francisco United States | Academy of Art University

Build the creative and technical abilities required for a successful career in advertising as an art director, copywriter, or creative strategist. Develop your skills through both independent work and team collaborations to craft a compelling professional portfolio.

Undergraduate students will achieve these learning outcomes:

Design Proficiency

Skillfully employ visual media, including hand-drawn illustrations, to communicate concepts during all stages of the creative process.
Implement fundamental design principles in creative projects.

Communication Excellence

Develop captivating narratives that showcase mastery of storytelling components: concept, framework, tension, characterization, and visual elements.
Deliver ideas with clarity and confidence in various group environments, from formal presentations to casual discussions.
Articulate sophisticated concepts through concise, simplified written formats.