Bachelor of Applied Arts and Sciences in Fashion Merchandising in Lubbock United States | Texas Tech University

The Fashion Merchandising, B.A.A.S. program acts as a completion pathway for students who have obtained an A.A.S. in fashion merchandising or design from an accredited community college.
Pursuing a career in Fashion Merchandising offers vibrant opportunities in a fast-paced industry. Texas Tech's curriculum equips graduates with essential competencies to thrive in this expansive global market worth trillions, covering diverse sectors from clothing designers to wholesale distributors and retailers specializing in apparel, footwear, and home decor. This degree program develops practical abilities for both retail environments and corporate settings through a robust course structure featuring business fundamentals like marketing, consumer psychology, sales strategies, and financial management, complemented by specialized fashion courses including visual display techniques, retail purchasing, fashion evaluation, international studies, personal styling, historical fashion perspectives, and global supply chain management. Participants can engage in international study programs, gain hands-on experience through internships, and receive instruction from expert faculty. Alumni from this program secure roles in various fields such as product creation, purchasing, supply chain coordination, retail supervision, and visual presentation.