BSc in Journalism (Sports Media) in San Marcos United States | Texas State University

The School of Journalism and Mass Communication holds accreditation from the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our curriculum provides students with a comprehensive overview of mass communication, highlighting core principles shared across advertising, digital media, broadcasting, journalism, and public relations.
The School's mission focuses on achieving excellence by developing professional, research-based, theoretical, analytical, and ethical competencies within an inclusive learning environment. This approach equips students to become conscientious media practitioners, researchers, and engaged citizens. Degree options include a Bachelor of Arts in Mass Communication or a Bachelor of Science with specializations in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations.
Practical experience opportunities include involvement with campus media outlets like the University Star newspaper, KTSW 89.9 FM radio station, Bobcat Update, Live Oak Studio Production, and Bobcat Promotions, along with external internships. Students can also compete through national organizations including the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters Inc., and the Society of Professional Journalists.
The Journalism (B.S.) program develops versatile journalists skilled in digital, print, and multimedia formats, emphasizing writing proficiency, data interpretation, editorial judgment, and ethical practice - essential qualities for serving democratic societies. The curriculum enhances narrative techniques, investigative methods, and strategic thinking to meet contemporary industry demands. Participants create professional-grade work and are urged to supplement their education through campus media like the University Star and off-campus media internships. Sports Media represents an available concentration for all Journalism and Mass Communication B.S. students.