BA in Mass Communication in San Marcos United States | Texas State University

The School of Journalism and Mass Communication holds accreditation from the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our curriculum provides students with a comprehensive overview of mass communication, highlighting the core principles shared across advertising, digital media, broadcasting, journalism, and public relations.
The School of Journalism and Mass Communication is committed to academic excellence. Our programs foster professional expertise, research capabilities, theoretical understanding, critical thinking, and ethical standards within an inclusive learning environment that equips students to become conscientious media practitioners, researchers, and engaged citizens. Students can pursue either a Bachelor of Arts in Mass Communication or a Bachelor of Science degree with specializations in Advertising, Digital Media Innovation, Electronic Media, Journalism, or Public Relations.
Hands-on learning opportunities are available through student media outlets like the University Star newspaper, KTSW 89.9 FM radio station, Bobcat Update, Live Oak Studio Production, Bobcat Promotions, as well as external internships. Students can also compete in intercollegiate events through professional organizations including the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters, Inc., and the Society of Professional Journalists.
The Mass Communication (B.A.) program enables students to develop versatile knowledge about the evolving role of mass communication in modern society. From multimedia storytelling to personal branding and research initiatives, this major equips students with interdisciplinary skills that open doors to diverse career paths in the media industry.