BA in Communication Studies - Persuasion, Advocacy and Civic Engagement in San Marcos United States | Texas State University

The Communication Studies program prepares students to understand and craft messages across personal, professional, and public contexts. Our department provides diverse academic offerings that develop practical skills in verbal/nonverbal communication, workplace dynamics, rhetorical analysis, persuasive techniques, and digital media. The curriculum explores how messages drive social change through courses examining public discourse, speechcraft, and debate strategies. This focus benefits students pursuing careers in business, nonprofits, marketing, clergy work, legal fields, politics, and other professions requiring strong persuasive and analytical abilities.
This specialization suits individuals aiming to participate actively in public discourse. From political campaigns to social activism, corporate communications to community forums, nonprofit advocacy to media commentary - the ability to ethically craft, present, examine, and respond to public messages lies at the heart of engaged citizenship. Whether delivering speeches, analyzing media, or shaping public opinion, these communication skills prove essential for making an impact.