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The Bachelor of Business Administration in Marketing (BBA MKTG) equips students with the skills to thrive in corporate and nonprofit settings within a global marketplace. Marketing graduates will develop expertise in areas like marketing analytics, digital strategies, customer experience, creative thinking, and brand development.
Those seeking to strengthen their communication and relationship-building abilities may pursue the BBA MKTG Professional Selling and Sales Management concentration. This program includes three specialized sales electives featuring practical simulations and exercises that cultivate essential skills for successful careers in sales and marketing.
Beyond coursework, students in the Professional Selling and Sales Management track gain access to unique opportunities through the Reynolds and Reynolds Sales Leadership Institute, housed within Mays Business School's Marketing Department. The Institute helps students discover sales career options, refine competitive skill sets, and connect with professionals across various industries. Participants can attend conferences, compete in sales competitions at multiple levels, and build relationships with industry partners.
Graduates of the BBA MKTG Professional Selling and Sales Management program emerge with refined business communication skills, providing them with a competitive edge in the job market across diverse career trajectories.