Bachelor of Business Administration in Marketing - Consumer Insights in Harrisburg United States | Temple University

Get ready for a thriving career in various marketing fields with Temple University's Fox School of Business Bachelor of Business Administration (BBA) in Marketing. Learn essential marketing skills like designing impactful promotional campaigns, pioneering new products, and managing global distribution of goods and services. Master applied quantitative techniques and behavioral science principles to tackle modern marketing challenges. The program emphasizes hands-on, practical learning experiences. Students will examine core marketing subjects such as advertising, communications, digital platforms, consumer analytics, market studies, sales techniques, and strategic planning. Enhance your employability by selecting a focused track within the curriculum. Specialization choices include Consumer Behavior Analysis, Digital Media Strategies, Retail Management, and Sales Performance Optimization. Faculty members blend academic knowledge with substantial real-world expertise in their teaching. Through case studies, simulations, and collaborative projects with corporate and government partners, students can implement their learning in practical situations. Internships with local and global businesses help strengthen your resume, expand professional connections, and advance career opportunities. Graduates emerge equipped for roles in corporate, institutional, and nonprofit sectors.