BSc in Marketing Management in Syracuse United States | Syracuse University

Modern marketing operates at a rapid tempo, leveraging diverse communication channels and transcending traditional geographic limits. This expanding field is projected to see 12% job growth through 2022 (U.S. Bureau of Labor Statistics). Thriving in marketing demands strategic vision, robust analytical skills—both quantitative and qualitative—plus exceptional interpersonal abilities to interpret and respond to customer needs. Our program immerses you in core industry challenges: determining product offerings, identifying target audiences, and cultivating profitable long-term customer relationships.

The marketing management curriculum equips you for a lasting career by grounding you in fundamental principles while exploring evolving market influences. Through team-based projects mirroring professional practice, you'll develop strategies for product creation, pricing, advertising, and distribution across multiple courses.

Marketing management complements nearly every other major in our school. Many students combine it with retail management or supply chain management, while others pursue dual degrees with Syracuse University's S.I. Newhouse School of Public Communications.