BSc in Business Exploratory - Marketing in West Hartford United States | University of Hartford

Discover the Barney School of Business before selecting a particular academic focus. Foundational business courses will help transform your interests into professional opportunities. If you're passionate about business but undecided on a major, begin with our general business curriculum at Barney. The interconnected global economy and fast-changing business landscape demand the comprehensive perspective provided by a liberal arts education.

Alongside core business principles, Barney students complete essential coursework in accounting, economics, information technology, insurance, finance, management, marketing, and quantitative methods before specializing in a chosen discipline.

After experiencing our exceptional faculty and dynamic course offerings, you can determine your ideal major. The Barney School provides introductory courses that showcase each program's unique aspects. Whatever undergraduate major or minor you select at Barney, your business education will help clarify professional objectives and equip you to achieve them - we call this Career Readiness. We support students in launching or advancing their careers, with a curriculum designed to make you capable, self-assured, and well-connected regardless of your chosen field.

Pursue marketing leadership roles with Barney's Marketing major. Specialized concentrations let you customize your expertise to align with career aspirations. The Marketing program includes fundamental business courses covering both corporate and nonprofit sectors, followed by advanced marketing studies. You can further refine your path by selecting from various concentrations. An internship completes the experience, providing practical skills and resume-building opportunities for your professional debut.