Boston,
MA,
United States
Type
Private
Degrees offered
Bachelor's Degree
The Sawyer Business School teaches students to develop comprehensive business strategies encompassing marketing, public relations, research, and advertising. Undergraduate marketing specializations include: Sports Marketing, Digital Marketing, Product Innovation & Brand Marketing, and Global Marketing.
Students pursuing a marketing major with a concentration must fulfill core requirements (MKT 317, MKT 322, MKT 419, and MKT 499) while following additional guidelines for their chosen specialization.