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The STEM-designated Master of Science in Marketing Intelligence is an engaging 30-credit program offering students practical, real-world experience from day one. The curriculum emphasizes solving actual business challenges and crafting compelling action plans. Our MS-MI faculty features distinguished scholars with expertise in these fields, alongside seasoned marketing professionals who've implemented these strategies at leading global companies.
Marketing has experienced a dramatic shift in recent years, fueled by unprecedented consumer data availability and sophisticated analytical tools. This evolution has created a skills gap in the marketing sector. The STEM-certified MS-MI program at The Peter J. Tobin College of Business centers on harnessing cutting-edge technologies, big data, and analytics to derive meaningful insights in today's interconnected business landscape.