Riverside,
CA,
United States
Type
Public
Degrees offered
Bachelor's Degree
MSc in Business Analytics - Marketing Analytics in Riverside United States | University of California, Riverside
University of California, Riverside
|
Riverside United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
62,832
Attendance
Full-time
Full-time Duration
9 months
Advance your expertise and forge a successful career in the rapidly growing business analytics sector with a Master of Science in Business Analytics (MSBA) from the University of California, Riverside (UCR). In today's data-driven world, companies handle enormous volumes of structured and unstructured data covering customer interactions, financial metrics, valuations, and supply chains, creating a critical demand for analysts skilled in collecting, refining, visualizing, interpreting, and assessing data to guide key business choices.
UCR's business analytics graduate program is a challenging STEM-certified curriculum collaboratively delivered by the School of Business and the Department of Statistics. This distinctive collaboration combines the strengths of both disciplines, strengthening your ability to utilize data for strategic insights.
The MSBA program at UCR delves into essential analytical methodologies, including visualization, predictive modeling, data mining, statistical learning, decision optimization, and the practical use of AI and machine learning—preparing you to efficiently handle, examine, and extract meaningful conclusions from complex datasets. Through hands-on learning experiences, these courses will position you as a driving force behind data-informed strategies, enabling you to make a significant difference in today's highly competitive corporate environment.
Marketing Analytics: Employ demographic, consumer, market, and social media data to strengthen marketing approaches and enhance strategic outcomes.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 7.0
Qualification Requirements
A bachelor's degree, or its equivalent, from an accredited institution. The degree must represent the completion of a program equivalent in subject matter and scholarship to that offered by the University of California.
A minimum of a 3.0 undergraduate GPA or B-equivalent (if GPA is not on a 4.0 scale). We recommend that you check with the graduate program as they may have a higher standard for their GPA requirements. If your GPA is below this, follow up with the graduate program you are interested. Applications are reviewed in their entirety and the program can look at your other components and advise you on potential admission.
All applications are initially reviewed by the graduate program before a recommendation is submitted to the Graduate Division for final approval.
We require transcripts with final grades or most recent grades (if degree is in progress) from all college-level institutions you have attended. We also require proof of any degree awarded to you. Confirmation of your degree can be a degree posting on a transcript or a copy of your degree certificate. If you have attended an institution located outside of the US.
IELTS - minimum acceptable overall score is 7 with no score less than 6 on any individual component. TOEFL - minimum acceptable scores are: 550 for the revised TOEFL paper-delivered test and 80 for the TOEFL iBT.
A minimum of a 3.0 undergraduate GPA or B-equivalent (if GPA is not on a 4.0 scale). We recommend that you check with the graduate program as they may have a higher standard for their GPA requirements. If your GPA is below this, follow up with the graduate program you are interested. Applications are reviewed in their entirety and the program can look at your other components and advise you on potential admission.
All applications are initially reviewed by the graduate program before a recommendation is submitted to the Graduate Division for final approval.
We require transcripts with final grades or most recent grades (if degree is in progress) from all college-level institutions you have attended. We also require proof of any degree awarded to you. Confirmation of your degree can be a degree posting on a transcript or a copy of your degree certificate. If you have attended an institution located outside of the US.
IELTS - minimum acceptable overall score is 7 with no score less than 6 on any individual component. TOEFL - minimum acceptable scores are: 550 for the revised TOEFL paper-delivered test and 80 for the TOEFL iBT.
Tuition
USD
62,832