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This 30-credit program equips students with data-driven methodologies to tackle modern business challenges in the big data landscape. Business analytics bridges statistics, operations research, and computer science disciplines. The comprehensive curriculum covers data science fundamentals (statistics, data mining, programming, stochastic modeling, econometrics), practical applications (finance, marketing, operations), and management techniques (optimization, simulation). Students gain expertise to convert raw data into actionable intelligence for improved outcomes, preparing them to leverage data-driven decision-making and develop predictive strategic assets. The program explores analytical applications across specialized domains like finance, marketing, and operations while building foundational competencies in business analytics and computational methods.