Queens,
NY,
United States
Type
Private
Degrees offered
Bachelor's Degree
An account executive serves as the primary contact between an advertising agency and its clients. To equip themselves for this demanding role, students gain skills in analyzing market competition and consumer behavior, crafting advertising approaches, and facilitating collaboration across creative, media, and research teams.
Advertising campaigns succeed when messages appear in the appropriate channels at optimal times. Media planners specialize in this crucial task. Students develop expertise in assessing media options for maximum advertising impact and organizing chosen media into strategic plans.