Wichita,
KS,
United States
Type
Public
Degrees offered
Bachelor's Degree
Wichita State's Bachelor of Arts (BA) in Communication with an Integrated Marketing Communication (IMC) focus merges academic instruction with practical experience in developing, researching, writing, refining, and managing marketing initiatives. Students completing the IMC program gain excellent preparation for professional roles in advertising, PR, marketing, and creative media fields. Wichita State prioritizes experiential education—every program we provide includes a mandatory hands-on learning or research component, ensuring you graduate with job-ready skills and real-world experience.