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The Advanced Certificate in Marketing Intelligence program equips students with the expertise to convert raw data into actionable business insights. Graduates will master evidence-based decision-making techniques, learning to leverage data as a strategic tool for achieving superior outcomes.
This program enhances students' abilities in strategic planning, critical analysis, and practical application through real-world case studies and interactive learning. Instruction comes from St. John's renowned Tobin College of Business faculty alongside industry professionals, blending academic rigor with practical knowledge. Participants must finish all five courses within three years, with options to study at either the Queens or Manhattan campuses or through online learning. The certificate can be pursued independently or combined with graduate degrees like the MBA (with Marketing Analytics focus) or MS in Marketing Intelligence.