Edwardsville,
IL,
United States
Type
Public
Degrees offered
Bachelor's Degree
Master of Marketing Research in Business Analytics in Edwardsville United States | Southern Illinois University Edwardsville
Southern Illinois University Edwardsville
|
Edwardsville United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
25,606
Attendance
Full-time
Full-time Duration
18 months
The Master of Marketing Research (MMR) program in the School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International. This program equips students from various backgrounds for careers in marketing research, addressing the demand for skilled professionals across business, government, and nonprofit sectors. At SIUE, the MMR program maintains an impressive track record, with all graduates securing employment within three months of completing their studies, while 95% receive substantial financial support, including full tuition waivers. Graduates emerge ready to excel in marketing research and drive meaningful advancements in the field. The curriculum blends theoretical knowledge with practical applications through project-based learning, focusing on research's critical role and marketing decision-making effectiveness. The MMR program primarily offers courses through a convenient evening/hybrid structure, merging in-person classes with online components, typically meeting once weekly for seven weeks. Students have the option to specialize in business analytics by completing at least 37 credit hours as specified in the graduate catalog's Program of Study and fulfilling the business analytics prerequisites.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Submission of all postsecondary academic transcripts
Successful completion of a bachelor's degree prior to enrollment
Minimum GPA of 2.50
Eligibility for GRE/GMAT waivers are listed below. To apply to waive the GRE/GMAT requirement, applicants must contact the program director at [email protected] request the waiver. The decision to grant the GMAT/GRE waiver rests with the program director and School of Business admissions committee.
Applicants should have a cumulative GPA of 2.75 (4.0 scale) in undergraduate coursework.
Applicants should have a cumulative GPA of 3.0 (4.0 scale), in any graduate coursework that is complete.
A GMAT/GRE waiver may be available, upon review of application materials, to applicants with an undergraduate/graduate degree cumulative GPA of 3.0 (4.0 scale), Applicants who hold a PhD or equivalent in a recognized field from an accredited university need not submit a GMAT/GRE score.
Current resume demonstrating post-bachelor's degree professional work experience.
Admission is selective, the program, at its discretion, may request GRE or GMAT test scores, other supporting documents, or interviews that demonstrate the applicant's ability to successfully pursue a Master of Marketing Research degree.
International Applicants: Proof of English Proficiency, minimum requirements are TOEFL (79), IELTS (6.5) or equivalent
All applicants are required to submit three letters of recommendation from individuals who can attest to the applicant's qualifications and likelihood of successful completion of degree requirements.
Personal history information: Submit an essay effectively articulating the applicant's career goals as these relate to interest in pursuing the program
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended, and test scores must be verifiable with the appropriate testing service.
Successful completion of a bachelor's degree prior to enrollment
Minimum GPA of 2.50
Eligibility for GRE/GMAT waivers are listed below. To apply to waive the GRE/GMAT requirement, applicants must contact the program director at [email protected] request the waiver. The decision to grant the GMAT/GRE waiver rests with the program director and School of Business admissions committee.
Applicants should have a cumulative GPA of 2.75 (4.0 scale) in undergraduate coursework.
Applicants should have a cumulative GPA of 3.0 (4.0 scale), in any graduate coursework that is complete.
A GMAT/GRE waiver may be available, upon review of application materials, to applicants with an undergraduate/graduate degree cumulative GPA of 3.0 (4.0 scale), Applicants who hold a PhD or equivalent in a recognized field from an accredited university need not submit a GMAT/GRE score.
Current resume demonstrating post-bachelor's degree professional work experience.
Admission is selective, the program, at its discretion, may request GRE or GMAT test scores, other supporting documents, or interviews that demonstrate the applicant's ability to successfully pursue a Master of Marketing Research degree.
International Applicants: Proof of English Proficiency, minimum requirements are TOEFL (79), IELTS (6.5) or equivalent
All applicants are required to submit three letters of recommendation from individuals who can attest to the applicant's qualifications and likelihood of successful completion of degree requirements.
Personal history information: Submit an essay effectively articulating the applicant's career goals as these relate to interest in pursuing the program
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended, and test scores must be verifiable with the appropriate testing service.
Tuition
USD
25,606