BSc in Business Administration - Marketing in Boston United States | Simmons University

Marketing degree students at our institution explore the forefront of marketing concepts and contemporary applications. They gain expertise in creating dynamic social media strategies, interpreting market shifts, performing stakeholder analysis, formulating consumer-focused product and pricing approaches, and assessing diverse distribution methods.
Through collaborative projects and case studies, our students collect, examine, and interpret business and market information to develop comprehensive marketing solutions for various enterprises. As a Marketing student, you'll master the art of crafting impactful campaigns that demonstrate your grasp of brand identity and customer psychology.

Marketing majors have access to internship opportunities with prominent organizations including Hannaford's, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll tackle authentic marketing challenges, emerging as a skilled professional, brand advocate, and marketing specialist.

Our experienced faculty members leverage their practical knowledge to equip students for today's marketing landscape. Graduates thrive across sectors, securing roles at prestigious firms such as Mullen, Tory Burch, Digitas, and FleishmanHillard.