BSc in General Management in West Lafayette United States | Purdue University

Management is all about analyzing problems and developing practical solutions. To do this effectively, you need a solid foundation in each of the functional areas throughout the business and the soft skills required to effectively communicate with and motivate employees.

The General Management major deepens your “big picture” thinking by equipping you with tools to analyze the business environment and your position in it, whether you are an entrepreneur, a small or midsize business, a large corporation, or a division of a large corporation. The major prepares you to identify good opportunities and directions in which to take your organization. Finally, the major teaches you how to translate your vision into practical decisions about human resources, business processes, technologies, new products, customer relationships and helps you to effectively convey your vision and motivate others around you.

The General Management major also hones your critical thinking, analytical, and communication skills. It helps you to cross boundaries and effectively collaborate with finance, accounting, marketing, and other functional specialists. Students who major in management may add minors and concentrations that emphasize particular specialties such as Consulting, or Technology, Innovation, and Entrepreneurship.