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Marketing is the management of exchange processes that satisfy individual and organizational objectives. The study of marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development. Common responsibilities within marketing include personal selling, sales force management, promotional strategy, product design, marketing research and customer service.
Applicant must have successful completion of university preparatory courses, high school performance (class rank or GPA), including participation in accelerated programs like Honors, AP and IB; Ohio State does not have minimum requirements for class rank or GPA, Ability and desire to contribute to and engage with a diverse campus community, Experiences that demonstrate leadership or engaged involvement, Status as a first-generation university student, Demonstration of outstanding talent in a particular area and High school performance if adversely affected by physical, mental or learning environment factors. English proficiency level TOEFL: 79 or higher on the internet-based test, 550 or higher on the paper-based test and IELTS: 6.5 or higher