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The 100% online Master of Science in Business Analytics with a marketing specialization from DAmore-McKim School of Business equips students with robust data analytics capabilities while addressing key corporate challenges. We're in an era dominated by data and technological advancements. Modern leaders must effectively gather, interpret, and extract value from information. DAmore-McKim's MS in Business Analytics cultivates professionals adept at data-driven leadership. Our cutting-edge courses are led by distinguished business faculty. You'll gain the expertise needed for executive positions where identifying issues and navigating uncertainty are crucial. This hands-on program develops your ability to select relevant data and apply insights for impactful business strategies. Through coursework covering data mining, statistical analysis, multivariate testing, and predictive modeling, the MS in Business Analytics positions you for success in this rapidly expanding industry.