PhD in Marketing in New York United States | New York University

New York University | New York United States
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Qualification
Doctor of Philosophy
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD 40,374
Attendance
Full-time
Full-time Duration
60 months

NYU Stern's doctoral program in marketing equips students to conduct research across diverse behavioral domains including consumer psychology, cognitive processing, and decision-making studies. The curriculum also prepares scholars to create econometric and statistical models for analyzing consumer behavior, corporate strategies, and market dynamics.

Behavioral research in the department prioritizes experimental approaches, whereas marketing science investigations concentrate on structural modeling and Bayesian methods.

Theoretical applications address contemporary issues like brand management, social media networks, viral marketing, and digital platform utilization. The department maintains a strong legacy of productive faculty-student partnerships throughout the doctoral journey.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 6.0

Qualification Requirements

Bachelor's degree or equivalent,
Students from all academic majors are eligible to apply. Having a strong foundation in the basic social sciences, math or engineering, depending on the discipline to which one applies, is preferred,
Previous graduate work and professional work experience are not admissions requirements.

All applicants to the NYU Stern School of Business Ph.D. Program are required to submit a complete application for admission. A complete application includes the online application, statement of purpose, optional essay, educational history and resume or CV, letters of recommendation, test scores, academic transcripts, and an application fee.

You are required to submit TOEFL or IELTS scores if your native language is not English. TOEFL or IELTS scores must be submitted electronically, and must be from within the last two years to be considered valid.

Tuition USD 40,374
New York City, NY, United States
Type
Private
Degrees offered
Bachelor's Degree

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