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NYU Stern's doctoral program in marketing equips students to conduct research across diverse behavioral domains including consumer psychology, cognitive processing, and decision-making studies. The curriculum also prepares scholars to create econometric and statistical models for analyzing consumer behavior, corporate strategies, and market dynamics.
Behavioral research in the department prioritizes experimental approaches, whereas marketing science investigations concentrate on structural modeling and Bayesian methods.
Theoretical applications address contemporary issues like brand management, social media networks, viral marketing, and digital platform utilization. The department maintains a strong legacy of productive faculty-student partnerships throughout the doctoral journey.