BSc in Business - Digital Marketing in New York United States | New York University

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. Virtually every company in every industry is committed to establishing a “digital presence” that enables it to interact with customers and suppliers in new ways. As a result, today’s marketing managers need a deep understanding of how digital tools can be used to develop insights about customers and competitors and make key decisions about price, communications, channels, and products. This specialization provides students with the strategic and analytical skills to obtain positions in organizations that are using digital marketing tools and to add value to those organizations. The companies include the “suppliers” of these new digital tools (e.g., Google, Facebook), consulting firms and advertising agencies, and traditional companies that are routinely using these tools to aid in making everyday decisions.

The NYU Stern School of Business offers a STEM-certified Bachelor of Science degree that integrates an exceptional business education with a grounding in the liberal arts. By combining courses in business fundamentals with a broad-based liberal arts foundation, future business leaders are given the skills, expertise, and intellectual sophistication needed to advance in today's dynamic business environment. The curriculum emphasizes global perspectives, social responsibility, and professional ethics, as well as communication and interpersonal skills. Classes are taught by award-winning faculty and respected business thought leaders in New York, nationally, and abroad.

NYU Stern students take elective courses from across the University to broaden their intellectual experience. Students may also pursue a minor or a second major in the College of Arts & Science in areas ranging from psychology to the fine arts, or they can choose to minor at the Steinhardt School of Culture, Education, & Human Development; the Tisch School of the Arts; the Tandon School of Engineering; or the Silver School of Social Work. Students can also participate in one of NYU Stern’s many cross-school interdisciplinary minors offered in conjunction with the College of Arts & Science; the Steinhardt School of Culture, Education & Human Development; the Tisch School of the Arts; and the Wagner Graduate School of Public Service. NYU Stern also offers a comprehensive variety of semester abroad programs and short-term immersion opportunities.