BA in Integrated Marketing Communications in Chula Vista United States | National University

Gain expertise in core marketing components such as advertising, sales promotions, PR, direct marketing, and beyond through the Bachelor of Arts in Integrated Marketing Communication. You'll learn how to synergize these diverse elements to craft compelling, cohesive messaging for organizations or their offerings. Leveraging cutting-edge communication tools and integrated marketing principles, you'll master creating impactful campaigns that drive tangible outcomes.

The Bachelor of Arts in Marketing program opens doors to diverse career paths in marketing, sales, advertising, fundraising, PR, and other influence-driven professions. This program merges business education with sophisticated communication techniques for both traditional and digital platforms, training you to design comprehensive, multi-channel communication strategies.

To earn a Bachelor of Arts in Integrated Marketing Communication, students must fulfill 180 quarter units as outlined, including 45 units completed at National University, 76.5 upper-division units, and a minimum of 69 units meeting University General Education requirements.