BA in Advertising in Milwaukee United States | Marquette University

The advertising program equips students with skills to develop brands in an international market. This involves connecting with audiences, strategic planning, and acquiring key insights to craft compelling content that drives consumer engagement—whether it's voting, purchasing, visiting websites, sharing posts, supporting causes, or fostering brand loyalty. Students also explore the societal, legal, and ethical dimensions of advertising in today's intricate landscape. The program blends theory and practice, offering core courses in creative ideation, copywriting, strategic planning, design, media strategy, and campaign development, alongside diverse electives like sports marketing, multi-platform content strategy, digital and social media, analytics, and global advertising and PR. Through coursework and mandatory internships, students can focus on specific interests and build industry connections. Marquette's advertising students have earned national acclaim for campaigns developed for brands like Saturn, Toyota, The New York Times, Pizza Hut, and Florida's tourism board.

As an advertising student at Marquette, you'll accumulate hands-on experience and enhance your portfolio through internships with top employers such as MillerCoors, Disney World, Adweek, the Milwaukee Brewers, Six Flags, the National MS Society, and Procter & Gamble. Whether at major ad agencies, corporate marketing teams, or boutique firms, Marquette students access plentiful internship opportunities in Milwaukee and Chicago, often leading to full-time roles post-graduation.