Chicago,
IL,
United States
Type
Private
Degrees offered
Bachelor's Degree
MSc in Marketing - Digital Marketing Analytics in Chicago United States | Loyola University Chicago
Loyola University Chicago
|
Chicago United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
58,680
Attendance
Full-time
Full-time Duration
12 months
Loyola's Master of Science in Marketing (MSM) program blends creative thinking with data analysis, merging strategic vision with market intelligence. Earning an MSM from Quinlan offers a prestigious international qualification, collaborative learning alongside industry professionals, and the leadership acumen required for modern business achievement.
Our specialized curriculum equips you to:
Cultivate the imaginative and strategic abilities necessary to drive innovation in today's evolving, digital-first marketing landscape, Master growth-oriented marketing approaches that create competitive differentiation amid economic, ecological, and societal transformations, Acquire vital technical business competencies for the global marketplace, Develop the capacity to address meaningful human challenges while utilizing marketing's potential to foster societal progress.
Digital Marketing Analytics Concentration: Digital marketing analyst, Data specialist, Market insights analyst, Consumer research analyst, Email campaign strategist, Search optimization expert
The Digital Marketing Analytics concentration focuses on developing cutting-edge competencies rooted in creative, digital, and analytical marketing foundations.
This vital marketing discipline aligns corporate objectives with marketing strategies by utilizing consumer behavior, retail patterns, and market data to guide business choices through predictive modeling, accurate sales projections, and evidence-based methods that boost customer retention, market position, and financial performance. Stand out in the corporate world with this STEM-certified program concentration. Career opportunities include digital marketing analyst, business intelligence specialist, and market research professional.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Applicants must submit official transcripts for all undergraduate and any graduate work. To be eligible for admission, your transcript must show an earned bachelor's degree or a bachelor's degree in progress. Certified copies of transcripts are acceptable, faxed copies of transcripts are not considered official. If you attended Loyola University Chicago previously, you do not need to request transcripts, we have them on record. Many students with undergraduate degrees in journalism, communications, advertising, and marketing have enrolled in the MSM program to advance their careers with additional credentials. Others with degrees in finance, economics, medicine, and engineering have chosen our program as a pathway to career change. The minimum acceptable total score on the Internet-Based Test (IBT) of the TOEFL exam is 90. The minimum acceptable total score on the IELTS exam is 6.5. The applicant ordinarily must have achieved a grade point average of at least 3.0 on a 4.0 scale.
Application requirements for the Marketing MS include:
Transcripts
Resume/CV
Application requirements for the Marketing MS include:
Transcripts
Resume/CV
Tuition
USD
58,680