Claremont,
CA,
United States
Type
Private
Degrees offered
Bachelor's Degree
The Master of Science in Marketing Analytics (MSMA) is an accelerated program that provides comprehensive training in marketing analytics, enabling you to enhance business outcomes through data-driven marketing strategies.
The program combines business analytics with marketing principles. MSMA students learn to pinpoint valuable data sources, select optimal analytical tools, and gain proficiency with marketing software and data visualization techniques. Coursework focuses on developing skills to articulate business insights to stakeholders through both oral and written communication. Additionally, the curriculum includes project management training, emphasizing teamwork and leveraging collective strengths to address business challenges.