Baton Rouge,
LA,
United States
Type
Public
Degrees offered
Bachelor's Degree
Marketing Analytics: Through both academic coursework and hands-on training via analytics practicums or internships, this concentration provides students with actionable insights and competencies for data-informed decision-making. Learners will synthesize concepts from economics, decision science, market research, consumer psychology, and statistical analysis to guide marketing initiatives and tactical choices.
Potential Career Paths
Advertising director
Client relations supervisor
Marketing promotions specialist
Sales director